Why You Should Use Video to Promote Your Business
Video is an extremely valuable tool in marketing businesses; 76.5% of professional marketers and SMEs owners that have used video marketing say it has had a direct impact on their business (Source) and video is projected to claim more than 80% of all web traffic by 2019 (Source)
But rather that bombarding you with statistics, here’s some ways you can use it to promote your business:
Video content is easy to search for and frequently shared online, many of the major social media sites have a video upload feature to get your content seen by a wide audience, and with advancements in smartphones and tablets, you don’t need to be at a computer to watch it.
Compared to just still images or a text wall, videos can liven up your company website: Say you’re browsing the web and you find a website for a company you’re thinking of buying from; would you rather read page after page of text, which could take ages, or watch it all conveyed in a 2-3 minute video? Video allows you to communicate more information in a fraction of the time.
Improves your SEO:
SEO (Search Engine Optimisation) basically means more people will see your content online and having a video boosts this to no end. Embedding the video on your website and putting in the correct keywords, will drive customers to that website, and publishing it on YouTube, which is owned by Google means your content will be seen even if you don’t search on YouTube itself.
Allows for creativity:
There’s only a small number of ways you can spell out your company’s message through text, those limitations aren’t so restrictive with video: There are multiple approaches you can take to convey your message the way you want: You could have a straightforward promotional video, interviews with your staff, customer testimonials, or even an animated infographic. There are many possibilities that video can open up for you.
Video is versatile: Not only can it promote your brand online or on TV, it can also breathe new life into presentations and business events. Rather than standing on stage for ages, preaching to an audience who could lose interest, show off a quick, concise and well-produced video and their attention will be with you for longer, making your presentation more memorable and your brand will stand out more.
This is an example of one of our clients’ promotional videos:
Get in touch if you have any questions.