How to Include Video in Your Marketing in 2019

Now we’re over a week into the new year and resolutions are being made or broken, it’s time to think about how you’re going to approach your marketing in the next 12 months.

Video marketing is becoming more accessible, and something of a requirement in the modern, social media dominated world. So, here are some ideas for adding videos into your company’s marketing for 2019.

Short Videos for Social Media

People spend a lot of time on their phones, scrolling through the various feeds. If you’re not tapping into this market, you could be losing valuable customers.

Short videos featuring captions and animations grab peoples attention, makes them stop scrolling and start watching.

Here’s an example of one:

Customer or Staff Testimonials

Your business can talk about how great it is all day, but hearing it from the people who work within, or more importantly, the customers it has served. Customer testimonials build confidence in your brand and assure new customers that your business is trustworthy and intent on delivering good results.

Staff testimonials can help add a human face to your company. These can work as sales pitches, where the staff sell the service rather than an advertising mouthpiece and assure clients that the business looks after its staff. Customers also like to have someone they can relate to when shopping around.

Big Promotional Video

Going large with a full-on promotional video would make a statement for the year ahead, and kick it off with a bang. Promotional videos can spread your company name and brand awareness online, as well as improve Search Engine Optimisation, and can attract investors.
Doing a full-scale promotional video is a large, technical task which requires a lot of resources and thought to be put in. So we’d only advise you take this route if you’re prepared to bring in a professional video production company. Contact us today for a free, no-obligation quote.

Go Live

Live video has taken off on social media in the last couple of years. Instagram, Facebook, YouTube and Twitter all features which allow users to broadcast the here and now to their followers. Take advantage of this by showing off your company facilities, what’s happening at an event you’re attending, or hold a Question & Answer session to get viewers interacting. There’s a lot of possibilities in going live, so experiment a little!

So those are four ideas on how you can get video into your marketing in 2019. Have used video marketing before? How are you going to use it this year?

Thumbnail Photo by William Bayreuther on Unsplash