Publishing content on social media on a regular basis can draw in potential customers and keep your followers engaged for an extended period.

Video content is one of the most engaging of these channels and used correctly will improve your business’ reputation in the eyes of consumers and build your brand’s identity.

Here are some of our favourite ideas for video content you can showcase regularly:

• Testimonials!

These can feature staff and customers attesting how great it is to work there or singing praises for your new product. Not much encourages new custom than people testifying to the quality of your business or service!

• Video Diary!

Are you building a new outlet, visiting a show, or preparing for a product launch? Why not document what goes on behind the scenes with a video diary? These are simple to produce, all you need is a video camera or even your smartphone, and they can add a real human factor to your company.

• The Grand Tour!

Show your customers around your facilities! People love to see where it all happens behind the scenes. These can be either a quick look around the shop/factory or a longer more detailed piece broken up into shorter videos. Depending on how polished you envision this, you might want to look into hiring a professional video production company for this.

• Here’s How We Make Them!

Customers love seeing their product under construction in the factory, show them how the raw materials become a finished product with a video! Depending on the intricacies of your product you can assemble it on camera, or record the process in a more extended video.  We’d recommend using a professional production company if you opted for this.

• Do it Yourself!

How-to videos are massive online and if marketed correctly, can draw in thousands upon thousands of views. Take your knowledge of your trade and business and teach people a thing or two. If you’re a plumbing company, tell people how to take care of their boiler, if you’re a makeup seller, give people tips how to improve applying, and if you’re a landscaper, share some advice on how to maintain lawns.

Video can be a very attention-grabbing and appealing medium for marketing, use it well, and you could see a surge in business.

If you have any questions, please contact us.