Being interviewed, whether for a job or otherwise, can make the most confident of people feel a little nervous at times, but being interviewed on camera is a whole new kettle of fish.

Not only is the presence of a lens staring right at you slightly daunting, but if the purpose of the interview is to sell your business then you constantly have to think about what you’re doing, saying, and how it will look.

How am I representing my business or organisation? Am I dressed appropriately? What information do I need to relay? Who will be watching this video?

Questions like these will be going through your head, and quite rightly so, but a little preparation will keep your mind at ease.

Simply make notes to take with you to your on-camera interview, making sure to write down the most important things you feel you need to communicate, this way there’s no forgetting. Think about your clothing & appearance and what your potential viewers might think when they see you.

During the interview, between takes, refer to your notes and make sure you are on the right track and that the most important areas are being covered. Also, make sure your posture is good and that you have some water nearby to keep your mouth moisturised, this will help your speech flow more smoothly and stop you from sounding nervous.

If you want to look like a pro on set, wear something that won’t knock the collar mic and always be aware of whether you should be looking at the camera or towards the interviewer, this will make the video look a lot better and the process go a lot quicker.

The key is to be relaxed and feel comfortable, the more natural you are the smoother your interview will flow, and a good interviewer can be measured by how comfortable they make their subjects so talk them and they’ll be happy to guide you through the process.