The use of web videos has only grown greater since its integration with social media and studies show that by 2016 50% of all global web traffic will be video alone.

Companies everywhere share their videos on these social networking sites in an aim to target their desired audience directly and doing so has never been easier. However, although it’s easy to do, it’s how you do it that determines the success of your videos distribution.

YouTube and Vimeo are two of the most popular video hosting sites, but YouTube, being the second largest search engine on the web, rules the roost. It allows you to attach numerous amounts of information to your video that can be greatly beneficial.

When uploading to YouTube make sure to choose a title that is short and will appeal to your target audience. Also fill in the description with extra information and links to your website and other social media accounts.

One of most important things to add to your YouTube videos are tags. The more word tags you use the easier your videos will be found during web searches.

But the possibilities do not end with YouTube. The video hosting site offers the ability to share your videos even further across the web and onto other social media platforms including Facebook, Twitter, LinkedIn and Google+.

By creating other social media profiles you are not only able to develop on your brand and marketing but you are also able to share your videos within specific networks.

The more you share your videos the more web presence they will have and the more likely they are to be watched. Simply make them look as appealing as possible, catering to the target audience and take advantage of the many media platforms that are available.