If you’re in business, the chances are you’ve attended an event or two.

Depending what kind of event it is, you might have brought a video along to show off the best of what your company has to offer, but even if you had Steven Spielberg directing your video, if it’s not presented correctly, the audience may miss the point of the video or misinterpret it entirely. Here are a few ideas to keep you on the right path:

• Consider the location:

Where is the video being shown? Is it on your stand at a business expo, or are you presenting it to an audience as if it were a film? Believe it or not, this can be a deciding factor in what kind of video you choose to present; a theatrical style video can go more in-depth into various elements of your business or product, whereas videos at stands need to be more eye-catching and punchy to get people interested.

• Listen up:

An important element of video which is rarely considered is the sound. The video might work great if it’s being viewed on YouTube or on your computer, but in a crowded event, it could get lost. It would be wise to take a sound system or device separate from the display screen, these tend to have better speakers than standard TV screens and if people hear an enticing sound it could draw just as much attention as the flashy images.

• Are there subtitles or graphics?

On a similar note, if the room’s acoustics aren’t great you might want to add some subtitles or text graphics to your video. If it’s been commissioned especially to show at an event you might want to consider incorporating text into the video at the planning stage as opposed to voiceover.

• Loop the loop:

Unless you want to keep faffing around restarting the video every time it ends, it would be advisable setting the video to loop. This can be done either in your media playing software (like Windows Media Player or Quicktime) or if you’re playing it on a DVD, setting the video to repeat. This will save you the hassle of restarting the video multiple times and it will look more professional at the event.