Video Testimonial Stats
Testimonials alone are an effective marketing method that can be used to draw in more customers to your business. Video testimonials, on the other hand, are much more effective and allow you to not only draw in customers but to also connect with them on a stronger and more personal level.
Research shows that video testimonials can be a highly effective tool when it comes to persuading potential buyers to purchase from your business, but let the numbers do the talking.
“77% of people take the time to read product/service reviews before they make an online purchase (Juniper Research)”.
“Customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89% (WebDAM)”.
“90% of consumers admit their buying decisions are influenced by online reviews (Marketing Land)”.
“Website visitors who view video stay on a website an average of 2 minutes longer than those who don’t view videos (ComScore)”.
“Website visitors are 64% more likely to buy a product on an online retail site after watching a video (ComScore)”.
If you need further persuasion on how video testimonials can help your business then click the link below, or, please feel free to contact us to learn more about the bespoke testimonial packages that we offer.